Mercedes-Benz, Defining Class

Who serves age-old class with modern luxury better? Succession’s Golden Globe winning Matthew Macfadyen, Tennis’ Roger Federer, or Pop Culture’s James Bond?? Well actually, the answer is Nina Holmgren’s new Mercedes film. Because an ad is an ad, until Nina gets her hands on it! Then it’s class defining.

Take a tour with Holmgren and Macfadyen as they walk you through auto vehicular history. Defining Class celebrates where Mercedes-Benz has been and where it’s going – as seamlessly and as glamorously as possible. With clever production design, Mercedes iconography of Benz’s past is reimagined as classic spy tech and the camera flows to capture Macfadyen as bold and as classy as any Bond before.

Directed by Nina Holmgren @nholmgren

DoP Oliver Millar @oli_millar

Produced by @anorak_film
EP @tobiassteinhauser
Producer @tonijaschke
Production Supervisor Linn Kohlmetz
Production Coordinator Karin Rudokas
PA Safien van Westing @safien_vw

Agency @antoniberlin
Managing Directors Marcell Francke @crazyfast_, @daniel_duerbeck & Christina Müller
Account Director Möritz Buchholz
Account Manager Louisa Keller
Executive Creative Director Christopher Hoene
Creative Directors Daniel Duhn @dnldhn & David Kaufmann @dvd.ka
Art Director Tatiana Pakhmutova @tatitism
Copywriter Franziska Brunner
Creative Support Augusto Santos, Harrison Hecht & Timna Tomisa
Creative Producers Marjorie Jorrot @mademoisellejorrot & Eric Hansen

Production Designer David Lee @davidleeofficial
Stylist @nikipauls @shotview_management

Edited by Carla Luffe @carlaluff @cabinedit

Post-Production Online/SFX/3D @bepic.studio
Online Producer Lion Graf & Martin Herzberg
VFX Supervisor Felix Höhne

Color Grading @raremedium.tv
Colorist Mikey Rossiter @mikolour

Sound Studio @ballad.co
Sound Designer @philipnicolaiflindt

Music @baby.tortellini
Music Coordinator Josef Johannsón

Service Production Laokoon Filmgroup
Service EP Gabor Sipos @sipgab
Service Production Manager Exter Fixek @fixeszt

#thenameiswambsgans