Ahoj Brause, Jugendelixier

Having been a household name in Germany for decades on decades, Ahoj Brause’s new campaign aimed for an audience a little older than their usual. For Jugendelexier, they wanted to capture the enigmatic concept of youth, and nobody has their pulse on the beating heart of the younger generation better than Justyna. What was of the utmost importance to her was that the film needed to capture this group authentically, relentlessly and honestly. No clichés. Then, Justyna’s affinity for shooting film, street casting and natural lighting sold the rest, underscored by a ballad version of Forever Young, in collaboration with Berlin band Friedberg.

Director: @justynaobasi

DOP: Cezary Zacharewicz @amcezary

Exec Producer: Catherine Baikousis @katziberlin

Producer: Felix Knabel @felixknabel

Editor: Sander Houtkruijer @houtkruijer

Grading: Romola Davies @slaughterhouse_postproduction

Music: Anna Friedberg Composer: Matthias Biermann