Zalando, Here To Stay

Ultimately, the film is a rallying cry and an ode to Gen-Z; a generation that has championed the voices of the underrepresented like no other. It starts with an Instagram Live performance of a track specially made for the campaign, by proudly queer rapper Mista Strange. And much like a viral video, we watch as his anthem of pride – his demand to be heard – ripples across a multitude of people from vastly different walks of life, who share the experience of being seldom seen on the screen. The camera travels almost virtually between real-life influencers and activists from across Europe to shout a message loud and clear: Compassion, inclusivity, acceptance, and solidarity – these values are not just a phase; they’re Here To Stay.

Director: Terence Neale @t_r_nc_
Co-Director: @emiliebadenhorst
DoP South Africa: @adambentel
DoP France: @melopreel
DoP UK: @dianaolifirovadop
EP: Christiane Dressler
Producer: @tonijaschke @r.o.z.a.n.n.e
PA: @julianaltenburg @naima_diaby
Editor: @emmaohsnap at @metal_edit & julianredpath
Grading: @blackkitestudios
Online: @blackkitestudios
Casting: @sarahmeital @nohmadcasting @kyrasophie & @hollibennett at @discocreatives
Stylist SA: @gabrielledegersigny
Stylist FR: @fchanesy
Stylist UK: @veritymaylane
Make-up: @andrea_klo
Production Design: @_wendingmachine_
Music: @thestrangegram
Sound Design: Wenke Kleine-Benne at Mermade Sound
Service Production SA: @romancefilmstv
Service Production FR: @orangefilms_france
Service Production UK: @parkpicturesny
Agency: @anomaly