Runter vom Gas, No Answer

Dressed as a dark, tense crime thriller, the campaign follows a father who, after receiving no text back from his daughter, fears the absolute worst and is desperate to find her. Full to the brim with red herrings, the weight of the film for Francois was its believability. If the film was an obvious gimmick, then the call to action would be as impactful as a smoking gun filled with blanks. To do this, Francois crafted a story heavy in drama, emotion and mood. Like a good crime story, each shot needed to be as clear as a fingerprint, each cut as sharp as a knife and each facial expression, a confession - a window into a fully-realised world. And all for one goal - to drive the message home.

Directed by @francois_rousselet

Produced by @anorak_film
EP @tobiassteinhauser
Producer Birgit Damen

DoP Matias Boucard @boucardmatias

Agency @scholzandfriends
Chief Creative Officer Matthias Spaetgens @matthiasspaetgens
Managing Creative Director Robert Krause @krause6295
Executive Creative Director Michael Winterhagen
Creative Director (Copy) Philipp Siegwardt @philipp.docx
Senior Art Director Francesca Montrucchio @framontru & Chiara Astuti
Copywriter Lorenzo Colnaghi @colnalollo
Art Director Reinier Wortman @reinierwortman & Lenard Flören @lenard_floeren
Account Lars-Christian Cords @larscords (Partner), Michael Schulze & Olga Söderlund @olga.soe
Executive Producer Agostino De Martino

1st AD @alanfinlay_1ad
Production Manager Henryk Wumkes
Production Coordinator Jana Schneider @diefrauschneiderhh
Post-production Producer Tim Peters

Steadicam @aymeric__colas
1st AC Michael Goljanek @m_i_k_i_g_o_
Gaffer Helmut Prein @heprein
Key Grip Chris Hillig @chrisanerde

Production Design @colin.taplin
Stylist Zozo
Makeup Jenny Arlt & Josephine Winter @by.josephine.winter

Casting @todorowjulia @bloomcasting

Editor @adriana_legay_
Offline Producer Bastien Adam

Grading @company_3
Colourist @jeanclementsoret
Grading producer Ellora Soret @ellora_colour_ep

Music & Sound @starecrazy

Post-production (online) @slaughterhouse_postproduction