We aimed to create a humorous and energetic opening that plunges directly into the chaos of real life, capturing authentic moments with a reactive camera. The focus was on emotions and expressions of our characters rather than just their dialogue, emphasizing their urgency and needs to make their journeys believable and engaging.

- Niklas Weise

To avoid the flatness of app interfaces during emotional peaks, we bring the decision-making process to life within the characters’ worlds. They interacted with real Mercedes-Benz vehicles, exploring the full range of options in a way that feels immersive and personalized. This character-driven approach highlighted both the ease of using Model D and the features of the cars, ensuring the experience is as visually compelling and lively as possible.

As the films progress, we transition into the brand’s world. The cars are showcased in cinematic settings— amidst the protagonists’ unique architectural backgrounds. An exciting montage will condense the extended decision-making process, showing our characters exploring functions, options, and getting guided by dealers. This journey brings them closer to their perfect Mercedes model, with the real emotions of the characters serving as a cohesive thread throughout.

This world is very much like our own in every way, but not in a documentary style. Instead, it’s heightened, elevated, and stylistically coherent, with a poetic realism that feels cinematic.

Directed by Niklas Weise

DoP: Nicolas Karakatsanis

Produced by ANORAK Film

Executive Producer: Felix Knabel

Producer: Franko Melisch

Production Assistant: Ilaria Rizzo

Photographer: Matthew Jones
Stills 1st AC: Edoardo de Armas

Stills Digi Operator:Louis Cusy

Photo Producer: Viktoria von Hof

Agency: Antoni

Executive Creative Director: Christopher Hoene

Creative Director: Daniel Duhn

Creative Director: David Kaufmann

Craft Director: Sandra Uthmöller

Art Director: Tatiana Pakhmutova

Copywriter: Harvey Wilks

Service Director: Tamara Reinhard

Account Manager:Nico Klaussner

Senior Creative Producer: Sergii Eisensdtad

Account Director:Wild Saunders

Client: Mercedes Benz

Head of Content & Adaption Hub: Fabien Laplaud

Tactical Marketing Manager: Joeri De Korte

Content Marketing Specialist: Jennifer Sharp

Content Marketing Specialist: Sameena AsgharService Production

Service Production: Shotinmars