Mercedes Benz, In Her Shoes
François Rousselet
Antonio Banderas and his daughter Stella starring in the new campaign of Mercedes Benz.
“Driving Stella’s E-Class felt like stepping into her world for a day. The extent of the possibilities for personalisation and interaction of this vehicle is truly impressive. Just like Mercedes-Benz, I am very much convinced that a car today should be more than just a means of transport: It’s turning into a digital companion, a personal space in which its owners can feel completely at ease. With the innovative technologies in the E-Class, this no longer wishful thinking but already a reality.”
- Antonio Banderas, actor, director and producer
Actor, director and producer Antonio Banderas and his daughter Stella are the stars of a short film at the centre of a new brand campaign. However, there is another leading role – that of the Mercedes-Benz E-Class with personalised experiences.
The film storyline shows Antonio Banderas driving Stella’s E-Class for one day. And since he borrowed Stella’s Mercedes me PIN, he experiences some of her daily routines and gets an insight into his daughter’s life with surprising moments. The car is capable to adapt its owner’s habits and knows his or her favourite spots. Along the way, he also discovers a few things about his daughter that he did not know about before.
,,A bridge between
tradition and digitalisation."
BTS
CREDITS
Starring Antonio & Stella Banderas
Directed by Francois Rousselet
DoP Arseni Khachaturan @arsenikhachaturan
Produced by @anorak_film
EP Christoph Petzenhauser @lastdoorontheleft
Producer @felixknabel
Production Coordinator Karin Rudokas @rubiokas
Production Assistant Johan Lovis Mattausch @johanlovis
Agency @antoniberlin
CCO & Managing Director Marcell Francke @crazyfast_
Global Creative Lead Tilman Gossner @tilmangossner
Executive Producer Meike Kornrumpf @meikometer
Head of Creative Production Marjorie Jorrot @mademoisellejorrot
Head of Creative Production Aras Sehatkar
Executive Creative Director Christopher Hoene @c__hoene
Art Director Gustavo Sato @gustavosato
Creative Director Franziska Brunner @frnziska.br
Creative Director Matthias Bauer @baumatt
Group Creative Director Matti Lietsch @m_lietsch
Art Director John Gergen @johngergen.jpg
Art Director Hongyu L.
Head Of Strategy Juliane Krause-Akelbein
Strategy & Concept Kimberly Ewton
Strategy Director Fernanda C.
Strategy Valentina Rey
Account Director Moritz Buchholz
Account Manager Felix Gerke
Senior Copywriter Jonathan Engel @jtjengel
Junior Copywriter Anton Schupp
Global Client Service Director Roy Schröder
Production Designer César Martínez @cesaresedo
Stylist Isabel Greece @isagreece
Edit house @cabinedit
Edited by Nik Kohler @nik.kohler_
Post-Production Online/SFX/3D @katalyst.berlin
Sound Studio @kraatzstudios
Music Licensing & Vocals @tracksandfields
Music Recording @playdis Georg von dem Bussche @georgvd_b