Hornbach
The Morning Is Ours

Stuart A. McIntyre

It’s a culture that thrives into the hearts of those unafraid to get their hands dirty for a project.

A tribute to

This film is a tribute to the morning, made for those who truly embrace it: the makers. DIY is more than just a task; it’s a culture that thrives into the hearts of those unafraid to get their hands dirty for a project.

For those who believe ‚Why let someone else do what I can do better myself?‘ For the dreamers who imagine digging, demolishing and rebuilding. The ones who rise before dawn, excited and ready to seize the day. And these individuals share a belief in the thrill of new beginnings and the endless possibilities each day brings.

'The Morning is Ours' captures this essence, serving as a reflection of the makers. They are united by their passion for bringing personal projects to life. They don’t just build; they create, inspire, and ignite motivation in others.

Stuart McIntyre strives to create imagery that resonates bringing natural moments to life within frames that feel genuine and lived-in. Every image seeks a connection with the viewer, crafted with honesty and inviting them to lose themselves in the moment. It’s a harmonious blend of natural authenticity and rich cinematic power.

the morning.

,As a quiet fortress of serenity in a world that is getting more and more restless.'

,DIY is more than just a task. It’s a culture that thrives into the hearts of those unafraid to get their hands dirty for a project.'

,Set to some appropriately spiritual choral music, The Morning is Ours sees a series of weary DIY-ers, surrounded by rubble in half-finished bathrooms or carrying out repairs to a roof, turn to greet the dawn, their uplifted faces illuminated in an almost saint-like way by the rising sun.' - shots magazine

CREDITS

Director: Stuart A. McIntyre

Cinematographer: Mátyás Erdély

Client: Hornbach

Agency: Heimat Berlin

Production: ANORAK Film

Executive Producer: Catherine Baikousis

Production Designer: Neville Stevenson

Wardrobe Stylist: Kirsty Cameron

Editing: Arc Edit

Editor: Simon Price

Colour: Alter Ego

Colourist: Wade Odlum

Original Music: Walker Music

Performed by Young New Yorkers’ Chorus

Conducted by Artistic Director, Alex Canovas

Shot in New Zealand, 2019

While the sun

is born anew

,While the sun is born anew, the quiet and lonesome DIYer finishes his project in eternal calmness, away from all the stress. And this is exactly how we chose to show it. As a quiet fortress of serenity in a world that is getting more and more restless.'