At its core, ALDI stands for accessibility, value, and being part of everyday life. This concept uses the ALDI bag not just as product placement, but a s a symbol of dignity, pride, and the unseen stories people carry with them everyday.

The emotional arc moves from perception to understanding. We begin with judgment, how something ordinary can be quickly misunderstood, then gradually reveal the warmth, care, confidence, and connection that exist behind those assumptions. What begins as a symbol of perception becomes a symbol of belonging.

Directed by Marleaux Désïré

DOP: Norm Li

Produced by ANORAK Film

Client: Aldi Süd

Clients: Jessica Wieczorek, Ann - Christine Schön, Christoph Hauser

Agency: antoni

Agency Copywriter: Isa Niederwstenberg

Agency Creative Director: Till Overwien

Agency Account Manager: Alina Rauch, Anne Mahncke

Agency Producer: Meike Kornrumpf

Executive Producer: Christoph Petzenhauser

Line Producer: Björn Krüger-Levy

Production Coordinator: Karin Rudokas

Producer: Ilya Medovy

Line Producer: Deniss Bardašov

Production Coordinator: Anu Korela

Production Assistant: Varvara Sen

Production Intern: Nicholas Vystorop

Post Production: Ruken Baran

Post Production: SLGH

Editor: Nik Kohler

Colourist: Dante Pasquinelli @ethosstudio

Sound Studio: Klankwerk

Sound Engineer: Mathieu Saverny

Music: Boca Goldwav

Producer: Roozbeh Ahmadi

Casting: Julia Todorow / Bloomcasting

1st AD: Gundars Jakobsons

2nd AD: Marian Vridin

3rd AD: Robin Marten Lepik

1st AC: Karel Tiidus

2nd AC: Madara Lote Peizuma

Clapper Loader: Marika Šengelia

VTR / QTake: Johan Must

Key Grip: Kailo Sinive

Grip Best Boy: Bertil Tarbe

Grip Assistant: Toomas Tammaru

Location Manager: Margot Privi

Unit Manager: Märten Kiting

Location Assistant: Ralf Tõra

Location Assistant: Kristian Daniel Esko

Location Assistant: Peeter Mander