Nina Holmgren


ADIDAS Family Reunion

Beats by Dre Move How You Want

Mercedes-Benz G-Class Future 2021

NOWNESS I Want You To Panic

Le Fix Club 99.7

Nina Holmgren Brought Fine Art to Justine Skye and Timbaland’s Video

The director discusses her career trajectory, and working with Lil Yachty and Bella Hadid.

In this week’s edition, visuals editor Michael Beckert chats with the director Nina Holmgren, who phoned in from Copenhagen.


Vogue Italia Mountain Of Love

Justine Skye Intruded

Adidas Get Lost

Magasin 150 Years



Nina Holmgren is an award-winning Danish filmmaker.

Her unique background in fine art and as a former champion athlete, comes through effortlessly, never afraid of mixing art forms or pushing boundaries by using all of the filmmaking tools at her disposal.

Her work is contemporary, and she has a remarkable eye combining storytelling and aesthetic expression creating her own heightened surreality.

The Danish filmmaker has quickly established herself as a powerful and sought after voice in filmmaking, winning D&AD’s Best New Director and AICP’s Best Visual Style, and awarded at Cannes Lions.

Her first short film “I Want You to Panic” commissioned by NOWNESS, is an artistic exploration of the indifference towards the climate crisis, which led to her winning Gold at the Young Directors Awards at Cannes Lions.

Nina has worked with some of the most renowned brands across both the fashion and advertising industries, including Mercedes-Benz, Adidas, Beats By Dre and Vogue. Additionally, she’s worked with some of the most sought-after talent, including Vince Staples, Lionel Messi, Naomi Osaka, Kaia Gerber, Karim Benzema, and Stormzy.