Rio de Janeiro-born and a Sao Paulo resident, Vellas began his career as an art director before his desire to get behind the lens won out and he began to direct. His first projects were within the more technical realm of animation, where his keen eyes for detail and deep understanding of what it takes to make a campaign fly, saw him build an impressive directing reel.
In 2012, he made the switch to live action and has since helmed campaign pieces for Visa, Apple, Fiat, Ford, Land Rover, Mitsubishi, Renault amongst others. His outstanding Leica commercial “Soul,” which saw him win a swathe of awards including 5 Cannes Lions and 2D&AD pencils, remains his best-known film to date. However, with an enviable cross-disciplinary skill-set, wealth of experience and intuitive feel for emotive filmmaking, he is sure to surpass it very soon.