Ruff Mercy, a.k.a. Russ Murphy, is an animation director / artist based in Bristol, UK. After cutting his teeth at MTV in the late 90’s as a promo producer, he moved onto become a freelance motion designer working for a variety of broadcasting networks and agencies.
Around 2005, he took to the road to work for MTV in Singapore, Tactic Design in Sydney & Superfad in Los Angeles before returning to the UK as Creative Director of Superfad UK.
Around 2010, he moved full-time into directing music videos and commercials. He has become known for his loose hand drawn animation style which is often utilised over live action footage.
To date he has worked with artists and brands such as: Thom Yorke, Run The Jewels, Danny Brown, Disclosure, Dj Shadow, Earl Sweatshirt, Lily Allen, Nas, Dilla, Madlib, Nightmares on Wax, Apple, Beats, MTV, Dazn, Nike, Adidas, and many more.