Niklas Weise

Overview

Samsung Knox Pants Down

Mercedes-Benz GSP Christmas Tree

Mercedes-Benz GSP Ice

A Conversation With Niklas Weise On Mysterium

I’m so excited to talk to you about Mysterium – it’s quite different from your usual advertising work. What had led up to it?

In my work, there’s always a strong sense of naturalism. We used a cast of actors and non-actors to create something that felt real, in contrast to other children’s formats. We really focused on communication with realistic characters but in a partly unrealistic environment, with rules that apply to the real world but with a twist. It’s like a quite realist parallel universe.

The series itself isn’t a goodbye from advertising, but something I’ve been pursuing in parallel and it’s actually quite fun – the way it informs my commercial work. It’s just a different muscle that you train. Especially when it comes to applying a certain degree of flexibility when it comes to adapting to problems, working with your surroundings, or working with tighter financing.

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Niklas Weise

Biography

Niklas is an award-winning commercial director and a highly original voice in German advertising, blessed with a dry sense of humour and a refreshingly unconventional view of the world. His work is based on a firm foundation of performance-based comedy, populated by believable characters, and polished with a stunning visual style.

After studying film directing in New York, Niklas moved back to Germany in 1997, where he soon made a name for himself as an in-demand music video and commercials director. He collaborated with major advertising agencies such as Wieden & Kennedy, Jung von Matt and Heimat, and has been honoured at numerous industry awards like the German Art Directors Club, the Austrian Art Directors Club and The Cannes Lions.