François Rousselet began his directing career as part of the famous Jonas & François duo.
With an eye for detail, colors, and straightforward concepts, François’s stylish videos cleverly play on the obsession with pop-culture references. François is best known for his slick promos for artists including Kanye West, Madonna, Depeche Mode, Justice, Iggy Azalea, Jack White, and Snoop Dogg.
His music video career began in 2007 with promos for French electro-label Ed Banger Records with Justice, as well as artists such as Kavinsky. He won two MTV Video Music Awards and three UK Music Video Awards, and was a nominee at the Grammy Awards. He also won two D&AD pencils for Audio Bullys “Only Man.”